From TikTok to Shark Tank: Justin Baer on Building Brands that Pivot and Pop

What do cause-based marketing, iPad check-in apps, TikTok virality, and Shark Tank all have in common? Justin Baer.

In this high-energy episode, Andy sits down with the serial entrepreneur and creator of Collars & Co.—the brand behind the viral “Dress Collar Polo™”—to explore what it really takes to build, scale, and pivot in today’s market. From raising millions for breast cancer research to landing a deal on Shark Tank, Justin shares a career defined by listening, learning, and acting fast.

He opens up about how a TikTok filmed by his daughter sparked $40K in sales in just 30 days, why obsessing over customer feedback is a superpower, and how his father’s quiet encouragement shaped his fearless approach to business.

If you’re launching a brand, iterating on a product, or just wondering how to turn a random idea into a million-dollar business—this one’s for you.

🎧 Tune in for real-world advice, behind-the-scenes Shark Tank insight, and one of the most relatable entrepreneurial stories you’ll hear this year.